advertising

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advertising

What's an ad? A pretty picture? A clever headline? That and more. It's the fabric of your brand, who you are, what you've created, and everything in between, all presented in a passion-inspiring manner. For 30 years we've serviced clients in the fashion, hospitality, entertainment, sports and food service industries, brands like Sheraton Resorts, Andy Williams, Merrell Boots, and The Keeter Center. Are you ready for something fresh?

wireless ad campaign

These two ads promoted DMPs wireless line of products. Whereas the competition uses a product-driven imagery we brought a fresh and distinctive face to the environment, using these modern, composite illustrations by Carl Weins. Unfortunately, at the last minute the client changed direction as they needed to promote a different product, so these are still in the drawer waiting for escape.

lifetimes campaign

Two in the series of LifeTimes ads for ANPAC. The goal of this series is an introduction of a new family-oriented insurance program.

who protects me

This campaign brought DMP into the marketplace showing they meant business, literally. In an industry ruled by multi-billion dollar corporations, such as Honeywell and Bosch, they needed something powerful.

Going completely against the grain, we broke the stereotypical over-Photoshopped montages seen throughout the industries publications with testimonials of well-known industry professionals using classic duo tones of serious tones.

This ad campaign instantly rocked the industry and the big dogs took notice. The following month, many of the competitors followed suit, using their own testimonials.

dmp $ campaign

DMP recognized that the economy was the biggest concern among their industry. To address this we created a campaign featuring ads specifically targeting this issue, using financially oriented images and executives explaining how DMP products were economically in their interest.

keeter center dining

Ongoing series of ads promoting Dobyns Dining Room at the Keeter Center. This campaign features classic, natural, elegant textures and photographs, paralleling the rustic, turn-of-the-century theme of the property.

distributed systems ad

Self-contained systems are the industries attempt to make security convenient, packaging all their eggs in one basket so to speak. DMP addresses that with a unique non-distributed, yet self contained system, the only one of it's kind on the market. Industry professionals are ultra sensitive to the phrases “self-contained” and “non-distributed”, peaking their interest when viewing these ads.

aqualite keypad

DMP is known for having the most stylish keypads in the industry, as well as thinnest. These ads promote both the sleek, thin design as well as an introduction of this commercial product to a a residential market.

aqualite and cleartouch ads

These two ads promote two of DMPs stylish keypads. The Aqualite, sleek and elegant, screamed to be displayed in a museum, whereas the ClearTouch, with it's transparent, backlit glass presentation beckoned to be in a world of glass. Both had one goal in mind, to elevate the status of the average to elite.

security matters

Series of ads promoting that security matters, that DMP takes security seriously, and has the product line to back it. The bright, festive colors and strong silhouetted images were designed to separate from the herd, to stand out in a publication filled with over-Photoshoped montages, while promoting an image that was current and hip.

keeter center christmas

Ad promoting the Keeter Center's Christmas dining opportunities.

keeter center lodging

This ad promotes the Keeter Center's unique loding experience, specifically, their turn-down service.